Choose the business before the face

RouteWhat you sellEvidence needed
SponsorshipClearly disclosed brand content from a synthetic persona.Audience relevance, agreed deliverables and substantiated brand claims.
Affiliate linksDisclosed referral access to a product.A useful recommendation and transparent commercial relationship.
Creative servicesImages, scripts and reviewed ad assets for clients.Rights, brief, revisions and accepted deliverables.
LicensingPermission to use an original character or finished assets.A rights chain, permitted media/territories and contract.
Platform monetisationEligible original video content.Actual programme eligibility; no promise that AI content qualifies.

Sources: Soul and Soul ID help · Meta synthetic content labels · TikTok AI content labels · TikTok commercial disclosure · YouTube altered and synthetic content disclosure · YouTube channel monetisation policies · FTC influencer advertising disclosures · checked 2026-10-07

A practical Soul 2.0 workflow

  1. Define an original adult persona, editorial niche, wardrobe and content boundaries. Do not copy a real person without permission.

  2. Create an identity sheet and retain the approved reference images. For a consenting real person, follow Soul ID’s current training instructions rather than training from a random face.

  3. Use Soul 2.0 for stills. Separate identity, scene and style decisions; with a reference attached, the documented web flow disables the prompt field.

  4. Animate an approved still in an endpoint with the right starting-frame or reference roles, such as the catalog-backed Seedance workflow.

  5. Review each output for face drift, product claims and unintended likenesses. Add clear synthetic and sponsorship disclosures.

Sources: Soul and Soul ID help · Meta synthetic content labels · TikTok AI content labels · TikTok commercial disclosure · YouTube altered and synthetic content disclosure · YouTube channel monetisation policies · FTC influencer advertising disclosures · checked 2026-10-07

Disclosure is two separate decisions

PlatformSynthetic contentCommercial relationship
Instagram / FacebookMeta applies AI information labels using signals and creator disclosure; disclose realistic synthetic people and scenes.Use applicable branded-content / paid partnership controls and clear disclosure.
TikTokLabel realistic AI-generated images, audio and video under the AI content guidance.Enable commercial content disclosure when promoting a brand/product/service.
YouTubeDisclose meaningful realistic altered or synthetic content in Studio.Declare paid promotion when applicable and comply with monetisation policies.

Sources: Soul and Soul ID help · Meta synthetic content labels · TikTok AI content labels · TikTok commercial disclosure · YouTube altered and synthetic content disclosure · YouTube channel monetisation policies · FTC influencer advertising disclosures · checked 2026-10-07

A persona can present a product, but cannot be a real customer

Write a factual demonstration or branded story. Do not put “I used this for a month” in the mouth of a fictional person unless it is clearly fictional and cannot mislead viewers about a real endorsement. An AI label does not validate false claims.

The FTC guidance for US consumers requires an obvious disclosure of material brand relationships. Local rules can add requirements. Use the platform controls and an understandable disclosure beside the endorsement, not only in a profile biography.

Sources: Soul and Soul ID help · Meta synthetic content labels · TikTok AI content labels · TikTok commercial disclosure · YouTube altered and synthetic content disclosure · YouTube channel monetisation policies · FTC influencer advertising disclosures · checked 2026-10-07

What to measure before expanding

Track completed deliverables, production costs, revision hours and actual audience responses. If a client pays for a campaign, separate production fees from media spend and report measured outcomes with their context.

Our nineteen existing influencer images are creative examples, not income evidence. Some subjects use different prompts across models; inspect their labels before treating them as controlled comparisons.

Sources: Soul and Soul ID help · Meta synthetic content labels · TikTok AI content labels · TikTok commercial disclosure · YouTube altered and synthetic content disclosure · YouTube channel monetisation policies · FTC influencer advertising disclosures · checked 2026-10-07

Existing original persona images.

Creative examples only; no income or audience-growth evidence. Captions retain model and prompt differences.

Sources and verification.

Last updated 2026-10-07. Provider claims and endpoint records are dated evidence; workflow advice is editorial guidance.

Continue the workflow.