Pick a format that matches the claim

FormatGood starting useAvoid
Faceless product demoShow an accurate product/action.Impossible functions or fabricated before/after results.
Synthetic talking headExplain a substantiated feature in a brand script.Pretending to be a real customer or unlicensed real person.
Silent creator-style sceneLifestyle context with edited captions.A visual that materially misrepresents the product.

Sources: Marketing Studio help · TikTok misleading and AI ad content policy · Meta AI ad transparency (updated June 2026) · Google Ads misleading representation · FTC influencer advertising disclosures · checked 2026-10-07

Create and review the draft

  1. Write one truthful message and one call to action. Keep first-person experience claims out of a fictional spokesperson script.

  2. Gather product images and approved copy. Confirm consent for any likeness or cloned voice.

  3. Choose a Marketing Studio UGC template or a supported custom route; inspect its actual controls and estimate.

  4. Use a simple setting, one action and realistic scale. Produce a short draft before extending.

  5. Review pronunciation, mouth movement, hands, packaging and product function frame by frame.

  6. Add final captions and disclosure, inspect the mobile crop, and obtain approval.

Sources: Marketing Studio help · TikTok misleading and AI ad content policy · Meta AI ad transparency (updated June 2026) · Google Ads misleading representation · FTC influencer advertising disclosures · checked 2026-10-07

Realism is a review task, not a magic prompt

Keep lighting direction consistent, framing plausible and performance restrained. Too many gestures or objects create more failure points. Preserve the product’s size relative to the hand and verify any demonstration against the real product.

Phone-style composition can suggest creator content, but it must not be used to hide synthetic production or invent a customer story. A realistic face is not evidence that anyone used, bought or recommends the product.

Sources: Marketing Studio help · TikTok misleading and AI ad content policy · Meta AI ad transparency (updated June 2026) · Google Ads misleading representation · FTC influencer advertising disclosures · checked 2026-10-07

Label the synthetic production and the commercial relationship

TikTok’s ad policy requires disclosure for significantly AI-generated or modified media and rejects misleading claims. Meta is expanding third-party AI detection/AI-info labels. Google’s misrepresentation policy still applies to synthetic product scenes.

For US audiences, a material brand relationship needs clear disclosure under FTC guidance. AI disclosure and sponsorship disclosure answer different questions; apply both where relevant.

Agency policy checklist ↗TikTok AI ad policy ↗

Sources: Marketing Studio help · TikTok misleading and AI ad content policy · Meta AI ad transparency (updated June 2026) · Google Ads misleading representation · FTC influencer advertising disclosures · checked 2026-10-07

When to hire a real creator anyway

If you need authentic lived experience, a trusted expert’s endorsement, precise handling or a recognisable creator’s audience, synthetic presentation may be the wrong choice. A licensed, filmed demonstration can be more suitable than repeated repairs.

We have not measured a cost saving or conversion lift for replacing creators. Quote for the actual reviewed deliverables and compare the full production cost.

Sources: Marketing Studio help · TikTok misleading and AI ad content policy · Meta AI ad transparency (updated June 2026) · Google Ads misleading representation · FTC influencer advertising disclosures · checked 2026-10-07

Sources and verification.

Last updated 2026-10-07. Provider claims and endpoint records are dated evidence; workflow advice is editorial guidance.

Continue the workflow.

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